The classic Italian history
Our story begins in 1973 when in a small shop in a small town, a couple of friends driven by the desire to create something of their own, began to work on behalf of third parties and produce sofa frames. The business begins to grow thanks to the desire and the passion with which the two companions put into practice every day for 10/12 hours, and thanks to the economic situation in which our country found itself. At that time the market was constantly looking for new products, ideas, so the wooden bands for the "valances" curtains began to be placed side by side with the sofa frames. For the protagonists of our story, starting to produce these curtain accessories was natural, they already had machinery and knowledge, so they decided to dedicate themselves to different tasks, one started following the production and the other got into the car and started knocking on the door. door to propose their products to the various upholsterers in the area. So day after day the shop became a company specializing in the field of curtains and textile furnishings. In the early 80s they chose to work alongside Arquati as the E. Romagna distribution center, a good choice as Arquati over the years became a world leader in the sector.
Towards the end of the 90s, one of the two partners chose to leave the company and retire. Our father asked me, my brother and our mother we were going to help him take over the company. The choice was easy for us, our mother was already working in the company, and we had grown up running between the production benches, playing with employees, doing seasonal workers during the summer holidays to raise money for the moped ... So the company turns into another great Italian classic, family business.
Today more than 20 years have passed since my brother and I joined the company, now our children are running between the work benches and playing with the staff. In these 20 years everything has changed and we too have needed to change with him in order to continue our business. In the meantime, no longer sharing the commercial policies of some of the brands we distribute, we have begun to design and manufacture our own product lines. The distribution network has undergone significant changes and so in 2015 we decided to also undertake the path of online sales by creating AUS-Store.it, to offer the final customer the quality of our products and all the know-out accumulated in almost 50 years of activity.
The AUS-Store philosophy
Proposing online a high quality product handcrafted to measure with the passion and professionalism of over 47 years of experience, trying to make possible customers understand the added value, has been and is a complicated path every day. We immediately tried to understand what was the best way to distinguish ourselves from the e-commerce giants, what was the means to convey the passion with which our company works every day, to make people understand why our product and service cannot cost as much as a product purchased on any marketplace.
We have found the answer in the human relationship, entering our online store is like entering our physical store, we have included all possible ways to interact with the customer by answering any doubts both during the order phase and during the installation of our products. The staff who answer the phone have the right training, know the products and the processing steps, follow your order and see it take place in production, this allows us to give you the correct answer immediately. Interacting in this way allows us to make our interlocutor understand that we are not the big company that aims only to make the sale for the sake of itself, but we are a classic artisan company that aims to finalize the customer thanks to a product and service. of quality, which invests not only on a google click, but on word of mouth from a satisfied customer.
Being producers of most of our products and skipping the distribution step, addressing the final customer directly allows us to offer products of the highest quality at a competitive price while maintaining the right margin. Marginality with which we are able to guarantee a personalized service to each of our customers, despite the growth of the company.
Even if compared to big made in Italy brands, we are an ant, we are aware that thanks to our passion handed down from generation to generation, we too, in our small way, contribute every day to strengthen the made in Italy in the world like so many Italian craftsmen.
Matteo & Christian Guglielmo